THE PROBLEM

Most owners don't know what their business is really worth.

Revenue isn't value. Profit on your tax return isn't necessarily what a buyer sees. And a generic industry multiple doesn't tell the whole story.Before you can make smart decisions about selling, growing, or stepping away from your business, you need to understand four things:

INTRODUCING BUILTVALUE

A practical value-building system for service business owners.

BuiltValue helps you understand your business through the lens of a future buyer — without pretending a spreadsheet can replace a professional valuation.Start with your earnings. Understand your potential value. Then focus on the improvements that can make your business stronger and more transferable.

• Get the Kit — $49

One-time purchase • Instant access • Built for service business owners

WHAT'S INSIDE

Everything you need to understand — and start improving — your business value.

1 — SDE BUILDER
Know your real owner earnings.Calculate estimated Seller's Discretionary Earnings, organize potential add-backs, and separate stronger adjustments from ones a buyer may challenge.YOU'LL GET•Normalized SDE calculation
•Add-back organizer
•Add-back quality guidance
•Clean earnings summary

2 — VALUATION SCENARIO CALCULATOR
Turn earnings into realistic planning scenarios.Apply researched industry benchmarks to your estimated SDE and see Conservative, Typical, and Strong valuation scenarios.YOU'LL GET•Industry-specific benchmark multiples
•Conservative / Typical / Strong scenarios
•Benchmark evidence levels
•Source documentation and methodology

3 — VALUE-BUILDING PLAN
Find the weaknesses a buyer may care about most.Assess five major value drivers and automatically identify your biggest improvement priorities.YOU'LL GET•37-question Value Driver Assessment
•Automatic priority ranking
•33 specific improvement actions
•90-Day Action Plan
•12-Month Roadmap
Progress Tracker

ALSO INCLUDED

Get prepared for what comes next.

Buyer Due Diligence ChecklistKnow what a buyer may ask to see.Organize 100+ potential diligence items across financials, customers, employees, operations, contracts, assets, legal, technology, and transition planning.

Business Sale Readiness Checklist
Know whether you're actually ready to explore a sale.Complete a focused 28-question assessment covering financial clarity, valuation expectations, owner independence, revenue quality, systems, administration, and sale-process readiness.

Business Broker Interview Guide
Know what to ask before hiring someone to sell your business.Compare brokers on valuation methodology, experience, buyer reach, confidentiality, financing, fees, agreement terms, and more.

THE BUILTVALUE PROCESS

From “I have no idea” to a clear plan.

1. Calculate
Build your normalized SDE.Understand what the business actually earns for an owner.

2. Estimate
See your valuation scenarios.Understand the range your earnings could potentially support.

3. Assess
Find your value gaps.See where owner dependence, financial quality, customers, systems, or preparation could create buyer risk.

4. Improve
Build your roadmap.Turn those weaknesses into concrete 90-day and 12-month actions.

Built for owners who built the business themselves.

BuiltValue is designed for owner-operated service businesses such as:

Home & Property Services
•Cleaning
•Landscaping
•Plumbing
•HVAC
•Electrical
•Pest control
•Pressure washing
•Painting
•Roofing
•Other local service businesses

Professional & Personal Services
•Agencies
•Consulting businesses
•Bookkeeping/accounting firms
•Marketing businesses
•Staffing/recruiting
•Wellness and personal services
•Other owner-operated service companies

Whether you're thinking about selling soon, several years from now, or simply want to build a business that's worth more and depends less on you, BuiltValue gives you a place to start.

BUILTVALUE
Service Business Value & Exit Kit
$49One-time purchase✓ SDE Builder
✓ Valuation Scenario Calculator
✓ Value-Building Plan
✓ Buyer Due Diligence Checklist
✓ Business Sale Readiness Checklist
✓ Business Broker Interview Guide
✓ START HERE Guide

• Get the BuiltValue Kit — $49

Instant digital access. No subscription.

Questions before you get started?

Is BuiltValue a professional business valuation?No. BuiltValue is an educational planning toolkit designed to help you understand normalized earnings, explore valuation scenarios, and identify value-building opportunities. It is not a certified appraisal or professional valuation.What type of businesses is it designed for?BuiltValue is designed primarily for owner-operated service businesses.What software do I need?The interactive tools are provided as Excel workbooks. They can be opened in Microsoft Excel and may also be uploaded to Google Sheets, although some formatting or functionality may vary.What if I'm not planning to sell soon?That's a great time to use BuiltValue. Improvements such as reducing owner dependence, strengthening financial reporting, documenting systems, and diversifying revenue are often more meaningful when they have time to become part of how the business actually operates.Will BuiltValue tell me exactly what my business will sell for?No. It provides valuation scenarios based on your estimated SDE and benchmark assumptions. Actual market value and transaction price depend on many additional factors.

Know your numbers. Know your gaps. Build more value.

You built the business. BuiltValue helps you understand what you've built — and what to do next.

• Get the BuiltValue Kit — $49

Instant digital access. No subscription.

Educational tools for service business owners.

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BuiltValue provides educational tools and planning resources only and does not provide certified valuations, appraisals, brokerage services, legal, tax, accounting, investment or financial advice.
© 2026 BuiltValue. BuiltValue is a product of Income Wave Lab.